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10 Ways To Brand Yourself as a Graphic Designer

 

 

As a graphic designer, you've probably had the opportunity to create a brand identity for a client. But have you taken the time to brand yourself? Building your own brand is in many ways more important than the work you do for clients because it demonstrates your strategic thinking and creativity to potential new clients straight off the mark. 

 

The saying "the shoemaker's children have no shoes" can easily refer to graphic designers or creative agencies that don't carefully craft and maintain their own brands. Like the shoemaker who doesn't have time to make shoes for his own kids, a designer who neglects to create a logo for their freelancing business carries through the analogy. When you brand yourself effectively, you're not only representing yourself well but also giving prospective clients and employers an idea of your level of professionalism and the confidence they need to hire you.

 

But what does it mean to brand yourself? Personal branding is loosely defined as a representation of your professional skills and experience viewed through a lens that reflects your unique, authentic self.

 

Whether you're a freelance designer seeking new clients or searching for full-time employment in a creative agency or in-house department, branding yourself should be Job 1 — even before polishing your portfolio and resume, because your brand should shine through in both.

 

Here are 10 tips on how to brand yourself as a graphic designer:

 

1. Treat yourself as a client

Take your branding project through the same process you would use with a key client. Block time in your schedule, develop a creative brief, and gather information about your competitors and your market.

 

2. Study the brands you admire

How do the designers and creative agencies you respect present themselves verbally and visually? As you brand yourself, study other successful brands. Observing what they're doing right — and wrong — can help you enhance your own branding.

 

3. Start with words, not images

While it's tempting to start your branding process by sketching a personal logo, that's not the place to begin. To effectively brand yourself, make a list of your skills, experience and qualities. What do you love to do? Who are your ideal clients? Develop a list of words that reflect who you are, personally and professionally.

 

4. Find your unique offering

Thinking about your competition, consider what you bring to the table: a unique perspective, a specific skill or a way of working that's different from every other graphic designer in your area.

 

5. Make it authentic

When you brand yourself, you have to live it in every interaction you have with clients or prospective employers. When you're comfortable in your own skin, your authenticity shines through, which makes you appear more genuine and trustworthy.

 

6. Craft your story

Take a stab at writing your professional bio. If this becomes a daunting task, consider hiring a copywriter to help.

 

7. Draft an elevator pitch

Distill that story into a single sentence that effectively (and interestingly) conveys your brand premise. As they say, it takes only a second to make a good (or bad) impression. When you inadvertently bump into a potential client, your elevator pitch can come in handy as a succinct, descriptive and accurate way to present your brand.

 

8. Translate words to images

Sketch designs to represent your brand. Whether it's a typographical treatment of your name or a conceptual graphic, find the best way to brand yourself so your look matches your story.

 

9. Carry your brand through

Brand yourself with a full suite of tools and materials, including your logo, portfolio, website, business cards and invoices.

 

10. Refine

Your personal brand is a living thing, and it should evolve as your graphic design career develops. Revisit it every two or three years to see if it needs a refresh.

 

When you brand yourself effectively, you create a strong impression that quickly tells a prospective client or employer all the important things they need to know about you — and can impact their decision to work with you or contact a competitor.

 

Searching for a freelance opportunity or a full-time job? Learn how we can help you!

 
Have Designers Lost Control Of Design?

 

 

Design is everywhere and more influential than ever. But that power has come at a cost, says designer and technologist Matt Webb.

 

Do designers have an ethical responsibility toward their users? It’s a question that designers struggle with, as the products and interfaces they help bring into the world can have unintended consequences, from spreading fake news to exacerbating mental health problems. Even tech luminary and Nest founder Tony Fadell has expressed regret about the products he brought into the world.

 

But for Matt Webb, managing director of R/GA’s IoT Venture Studio in the U.K. and founder of the now-defunct influential London-based design studio Berg, the conversation about ethics is focused on the wrong question: How can you talk about ethics if designers aren’t the ones making decisions about how products and interfaces work in the first place?

 

“The gap between what the designer creates and what the people who use it actually touch has gotten really big,” Webb says. That’s a problem because designers are trained to base their work on empathy for the user and the user’s needs. When products and interfaces are persuasive, engaging, and maybe even psychologically manipulative, they haven’t been designed with empathy. They’ve been designed to be so user-friendly that they take advantage of the user’s weaknesses.

 

This is a unique problem of the software age. Historically, design was about making physical things, whether it be office chairs or album covers. Now, designers are coders–or at least working within the constraints of code–typing inputs into a computer that conjure up an interface that lives across millions of screens.

 

That shift has occurred in tandem with a new design process. Designers create the parameters that dictate interfaces, which are then A/B tested and optimised based on how users interact with them. (Designers have always done user testing, of course, but it’s much harder to change a physical object than it is a piece of code.) Now, the constant tweaking of software creates a never ending design process, where every click is another piece of data to optimise. “The thing that generates the most money or that people use the most wins,” he says. “So who actually designed that?”

 

One example: the Amazon Echo ecosystem, which consists of “skills” that other companies and individuals can create so users can access their products through the Echo. Designers of these skills–which can do things like give you a recipe, guard your secrets, and even tell you about the flat Earth conspiracy–work within constraints so that their skill fits within the Echo interface. But there’s no guarantee of the quality or usefulness of any of the 15,000 skills that the Echo currently offers–the only measure is popularity. “It’s more like a scaffolding [where] loads of creators can throw an interface at the wall and see what’s most popular,” he says. “And then that’s what everyone uses. Who’s actually designed that user interface?”

Engagement becomes the chief metric, and just because something holds someone’s attention doesn’t mean it’s good for the user. Take the Facebook Newsfeed, which has arguably been optimised to hold your attention within an inch of its life. Facebook boasts that its users spend an average of 50 minutes on its various platforms per day. But the same algorithms that enable this incredible amount of user engagement also enable sensationalist fake news to spread like wildfire. The problem was so bad during the lead-up to the 2016 election that it may have contributed to Donald Trump’s win.

 

Call it a design paradox: More than ever before, designers are sitting on the C-suite of companies. Large corporations are investing in design because it makes good business sense, both through hiring and through “innovation labs” that have become a crucial part of how companies grow and adapt. But as design has become integrated into the heart of companies, Webb believes there has been–ironically–an unintended consequence. Designers themselves, beholden to business interests that demand the most optimised, most persuasive version of something as opposed to the most useful and helpful for the user, have decreased agency. In other words, with power has come less responsibility. “Designers have less control over what they put out, in some cases,” he says.

 

Webb likens this conundrum to how engineering as a discipline has evolved. Engineers used to be the only ones who made the devices and appliances that people used, but as more things have become integrated into the internet, engineers now also create the constraints of systems–whether they’re game systems or AI systems–and a fully optimised world emerges within. These engineers, who Webb calls “the debuggers, the AI whisperers, the people who know how to do the robot psychology of the future,” no longer code the systems. They code the code that builds the system.

 

Webb sees a similar trajectory within design. Design as a whole has greater influence over organisations–even as it has ceded agency over the intricacies of interfaces to optimisation and A/B testing. As Webb put it, “individual designers can wield the supply chains of China.” But that also has made it harder for designers “to deliberately create something which is going to have the effect that we want.”

 

What does this mean for designers? If they have little power in this ecosystem where A/B testing and optimisation are the kings of the hill, what is their true responsibility? What ethics should designers adopt, if any, if they don’t have the power to deliberately create things that will actually serve users? Can designers keep their position of power within organisations while maintaining their agency? What does a revised design process for the digital era look like? Do chief design officers have a role to play? How can organisations address this problem?

 

These are not easy questions and Webb doesn’t pretend to have answers, but we’d love to hear what you think.

 

Sourced from Fastco Design 

 
Should you quit your job?

 

 

If you’re feeling unhappy at work, you’re not alone. A staggering 6.5 million UK workers (that’s a whopping 30% of the working population) also admit to being unhappy in their jobs. 

 

All those unhappy people is pretty unsettling, but if you’re really not sure if you should quit your job, then you found the right place. 

 

Don't fall into the common belief that no one actually likes their job, and that many will stick it out through their unhappiness. Guess what, there are people who do in fact love their jobs. 

 

It may be your time to stand up for yourself and put your happiness first. 

 

Still not convinced? Here’s seven signs it’s time to find your happy job.

 

 

1. You have a terrible boss. 

 

An obvious first point, and the reason that so many employees decide to quit. We get it, when you have an awful boss at work it can be truly miserable. 

 

  • You feel they don’t appreciate your hard work 
  • They don't treat you very well as an employee 
  • They refuse to give you a break 

 

Whatever it is, if you don’t feel comfortable taking to your boss about it, it can cause real problems. A good leader will be there to help their employees, mentor and nurture them. That’s obviously a great prospect for you, but great for the outlook of the company too. 

 

It goes without saying that companies that have a bosses that just yell all day and don’t care about their employees, won’t have a high staff retention rate. 

 

 

2. Poor structure and management. 

 

When a work environment is a disorganised mess, with poor management it will inevitable spiral downhill. In most cases, employers will get frustrated and stop performing at their best and will eventually give up or leave. 

 

If you feel you’re currently in this type of environment, where managers don't really seem to care, it may be time to quit. 

 

Be reassured that there will be someone else who will appreciate your hard work. 

 

 

3. You’re not happy with your salary.

 

You might not hate your job, but your salary just isn’t cutting it anymore? 

 

It will be up to you to find the balance between enjoying your job and being able to live on a lower salary than you’d hoped for. 

 

If you haven’t already, it may be worth speaking to your boss - they may be able to do something. And if you don't ask then you’ll never know. 

 

But if you do try to negotiate higher pay, make sure you go in prepared. 

 

 

4. No room for growth. 

 

Most jobs and companies will offer the chance of promotion and room to move up the career ladder. However, some companies just don’t and that could be for a number of reasons. 

 

They may be a small business will a low turnover of staff

The budget may be tight 

They don't like to hire from within the business

 

Whatever the reason, if you feel you’re being held back from your true potential, it’s definitely time to move on. 

 

 

5. Long hours with no flexibility. 

 

You’ve got a high salary, but you have to work all hours under the sun. What’s the point, you don’t have the time to spend it anyway. 

 

Maintaining a work-life balance is absolutely essential to living a happy and healthy life. If your current workplace doesn’t value that, then they may not be the right fit for you as an employee. 

 

 

6. Life 

 

Big changes happen throughout life, so if you’ve gone through one yourself recently it may be worth reconsidering your options. It might be time to reassure yourself that you’re in the right place, in the right career. 

 

Think about these things: 

 

  • Is the salary still suitable?
  • Is the stress-level acceptable?
  • Will you need more flexibility?
  • Is the location still working? 
  • Are you happy?

 

Sometimes it’s essential to reassess things. 

 

 

7. Stress

 

Stress is unfortunately an inevitable part of life. And there will be points in your career that you will stress about something. 

 

However, it is important to draw yourself a line. There is a time when enough becomes enough. 

 

If you start to feel emotionally and physically unwell, and you find no joy in what you do. If it starts to affect the people closet to you, then it may well be time to hand in your resignation. 

 

 

 

The above are all very different legitimate reasons to consider leaving a job. But we definitely do not suggest walking straight into the office, and in a blaze of drama scream “I quit” before slamming the door behind you. 

 

It’s extremely important to consider your situation before doing anything and we believe it’s always better to have a new job lined up first. 

 

If you’re ready to start looking for a new role then we can help you find your happy job asap. 

 

 
How To Be & Stay Creative for Career Success



You have nailed your job interview, and you’re in a deserving job that brings you happiness and money. But is it enough to achieve career success?

 

Although you have great knowledge, skills and experience in your chosen career, you must stay creative to keep on climbing the career ladder.

 

First and foremost, let’s take a look at the statistics:


80% of people claim that creativity is the key driver of economic growth

75% of people think they are not living up to their creative potential

60% of CEOs agree that creativity is the most important skill to have in a leadership role

 

Hold on…

 

What is creativity?


“To me, creativity is seeing and communicating ideas in ways that are unique, compelling, and unexpected.” – Lee Odden

 

It seems that being creative at work can help you a lot! But if you’re still hesitating whether it is important, take a look at the reasons why doing it should be high on your list:

 

Why you need to stay creative

 

1. Creativity Gives You Flexibility

No matter what your job position is, you need to stay focused on the task to complete it on a high level. Even if you have a short attention span, you can work hard on your task until someone or something interrupts you. The business environment is full of distractions like noisy colleagues, meetings, conference calls, and you need to stay flexible to boost your focus.

 

Being creative encourages flexibility as you can switch between tasks with ease. The key point is that creativity is connected with advanced memory abilities and focus, so it’s easier to shift tasks.

 

2. Creativity Prevents Burnout

Having overwhelming tasks at work may lead to burnout which means reducing job performance. If you have a goal to achieve career success, burnout is your biggest enemy. However, creativity can help you a lot as you can find a unique solution to any task and, therefore, make it more interesting. After all, a routine can cause stress as your brain doesn’t work for its potential, so stay slightly groggy.

 

3. Creativity Improves Productivity

Being productive in a workplace means being able to complete more tasks, spending less time. All in all, it means finding a work-life balance, so many people crave for productivity at work.

 

When you have improved creativity skills, you know how to use different methods to finish your tasks.

 

4. Creativity Helps to Find Various Solutions

Creativity offers diversity. When you think outside the box, you’re able to find solutions to the same problem and pick out the most actionable one. Going beyond the surface, creative workers can make up unusual problem-solving and, therefore, achieve success.

 

5. Creativity Keeps You One Step Ahead of Competitors

What makes you any different from other colleagues hoping for a job promotion? Your creativity, without a doubt! The more creative you are, the more unique ideas you have. Working in a competitive environment, you need to offer something innovative. Therefore, your skills are in a high demand for employers.

 

6. Creativity Increases Income

For a variety of reasons, creativity gives you opportunities to earn more. When you’re a valuable worker, your boss knows the importance of your work for the company, so you get a promotion and keep on climbing the career ladder.

 

Plus, being creative at work allows you to take several freelance projects as you’re able to complete them on time. In short, you’re able to manage several works to increase your income.

 

7. Creativity Helps to Win Friends at Work

Creative people know how to establish good relations with different people, and it plays an important role in the business environment. Although you don’t have to become close friends with your colleagues, getting along with them is crucial for your business growth.

 

8. Creativity Keeps You Inspired and Motivated

Creativity drives innovation, and when you see the progress of your work, it inspires.

It goes without saying that being inspired and motivated is great when it comes to achieving business success. If you know how to learn from other people who succeed and draw inspiration from them, you don’t give up.

 

9. Creativity Allows You to Keep a Work-Life Balance

It’s scientifically proven that creative people can find a balance between work and life as they know how to keep in touch with their dearest and nearest while working hard. When you have a creative attitude towards the life, you have various techniques to stay a profitable worker without sacrificing your personal life.

 

 

Ways to Improve Creativity at Your Workplace

 

All the above-mentioned reasons prove that staying creative at workplace pays off, so if you want to improve creative skills, check out the list of ways on how to do it with ease:

 

Form Flawless Daily Habits


Having daily routines can be a key to success as some of your habits can give you benefits in a business environment.


get enough sleep: if you sleep for 7-9 hours, your body gets a rest which gives you extra energy for daily activities.

drinking a cup of green tea: it consists L-theanine that boosts brain powers and, therefore, you’re more creative.

do physical activities: going in for sports helps to improve mental skills like creative thinking.


It doesn’t take much time or effort to form these habits but it gives you an incredible result.

 

A well-organised workplace

Distractions are the biggest enemies for creativity. When you’re working in a messy environment, you spend a lot of time searching for things in those not so organised piles of papers, therefore reducing your creativity. Creating a well-organised workplace (where everything has its place) is important.

 

Brainstorming

Although many people prefer working alone, collaborating with your team can enhance creativity. All people are different and we have various views, so discussing a topic together can give useful insights.

 

Role Play

If you’re an employer who wants to encourage employees, do an experiment: change people’s duties for one day. Implementing a role play in a workplace can help to understand more about your colleagues’ duties and boost creativity.

 

Challenging Tasks

Have you ever heard advice to ‘find comfort in discomfort’?

When you take a slightly difficult task, you start using extra brain power, and it helps to become more creative. Plus, if you have a difficult task, you need to stay creative to find a solution to it. Thinking outside the box is the next step towards personal growth.

 

Bonus Systems

Although most of us know that we’re lucky when we’re able to do what we love for a living, it’s important to get a financial bonus to keep on achieving success. People who have bonus systems at work are more likely to do their best whilst completing tasks.

 

Changing a Workplace

Changing a workplace can lead to creativity boost. The main idea is that you need to adapt and respond to change, and it makes you more creative. Moreover, if you work in an office daily, you don’t have a source of inspiration, while working in a cafe can give you insights while observing other people.

 

The Sum Up

Being creative pays off as you can stay ahead of your competitors and get more at work. However, some people believe that creativity is available for a limited group of people. If you believe that being creative is an inherited skill, you should try to develop it. Without a doubt, creativity can be taught and learnt, if you have the want and desire.

 
Late for an interview? Here’s how to recover.

 

 

The Irish playwirght, George Bernard Shaw, once said, ”Better never than late.” Bearing these words in mind, if you suddenly find yourself waylaid en route to an interview, is it better to turn around and head home? Or, can you find your way back into the interviewer’s good books and salvage a possible missed opportunity? 

 

I’m sure it’s happened to most of us in our day to day lives, even when we have the very best intentions we often find ourselves in situations beyond our control - like a delayed train - rendering even the most punctual among us hapless victims of tardiness. 

 

When a potential new job is on the line, what’s the best way to handle this situation? 

Here are five tips for rebounding from a late arrival.

 

1. Call if You Can 

 

If you are able to, it’s important to call the interviewer and give them the heads up that you’ve found yourself in this unfortunate situation and won’t be arriving on time. When you call, let them know your ETA and ask if that time will still work for them. If it doesn’t, offer to reschedule. 

 

Don't forget that everyone has an agenda. If you’re meant to arrive at 1.30pm and show up at 2pm then it can throw off the afternoon schedule. Offering to reschedule shows that you’re respectful of that person’s time. 

 

2. Apologise, But Don’t Go Over the Top

 

Overdoing an apology can do more damage than good. So whether you’re apologising on the phone or in person, always stay professional - don’t gush and ramble. Let the interviewer know how sincerely sorry are and how out of character this is, make your apology and then move on. These things happen, and people understand that. Don't undermine yourself by giving them lots of silly excuses. 

 

3. Take A Minute To Compose Yourself 

 

You’re already running late, and your brain is telling you there’s no time for anything. Who has a second to take 10 deep breaths and pull themselves together? You do. 

 

Yes, it hasn't been the best start, which will automatically put you at a disadvantage, but entering an interview flustered will only harm you further. Instead take a few moments and do whatever you need to do to get yourself back on track. Whether that’s counting, listening to music; take that extra minute to do whatever you need to, to calm down. If your heart is racing and your blood pressure is up, you’re not going to make a good impression. 

 

4. Keep it Positive

 

When you arrive into your interview, apologise again by saying, “I’m sorry; this is not ordinarily how I conduct myself,” then let it go. Always bear in mind that if things go well, this is the person you’ll either be working for or with, so keep the conversation positive and professional. Give him or her a chance to get to know you - particularly your strengths, such as how you can overcome a challenge like an unexpected detour on the way to an important meeting. 

 

Woody Allen once said, 80% of success is just showing up. So when you do show up, be present and give them 100%. 

 

5. Prove You Are Adaptable 

 

50% of an interview is about getting to know you, the candidate, as a person and getting a feel for who you are and if you’ll fit well within the company or organisation. How you handle yourself under pressure says a lot about you and how you’ll conduct yourself as the company’s employee. 

If you’re late to your job interview, there’s a possibility you could be late to see a client, and the company will be paying attention to see how you recover. It becomes a test of how you handle the situation, so use it to your advantage. 

 

If you do find yourself in the uncomfortable position of arriving late to an interview, all may not be lost. Being prepared and working through the situation like a professional could save the interview and also the job opportunity.

 
Does a creative's CV need to be creative?

lemon cropped

Getting a job has always been competitive and candidates are doing all they can to give themselves an advantage. So is there a need to get creative with your CV?

Let’s first consider the purpose of a CV; to portray important information in a concise and informative way which allows the reader to quickly scan and take in the relevant information. So how do you make yours stand out?

In the creative industry people want to show their creative potential, are making CVs their own by expressing themselves through their unique presentation and layout. But can this get in the way of the sole purpose of a CV? Is it not the job of the portfolio to show creative talent and potential?

I guess it can be quite subjective; one employer may be impressed with your creativity, whilst another may not be prepared to spend the extra time needed to actually find the relevant information on your CV. But it seems getting the balance right is crucial. If you can keep it easy to read whilst showing some unique creative flair, then it will probably make a good impression.

Have a look at these creative CV’s below. Which ones have got the balance right, and which ones seem to have forgotten the aim of a CV? Let us know what you think…

 
How to Prepare for a Design Interview

 

 

The Creative and Digital Industries are highly competitive, so be under no illusions, a portfolio may get your foot in the door, but it would be highly unusual for a company to hire someone solely on them being a good designer, no matter how good they are. 

 

Meeting with the designer behind the portfolio is the real suitability test for our clients. Being prepared and aware of what the interview will entail will hopefully avoid you stumbling at the first hurdle. You’d be surprised just how often this happens. 

 

The following tips, although some may seem obvious, are always worth discussing and offer a refresher for anyone looking for a job in design. 

 

1. Ask yourself if you’re 100% committed and interested in the job

 

Yes, it’s an obvious question, but it’s important to ask yourself this simple question. Whilst you should feel genuinely committed and interested in a job before applying, things can change. So if it happens that before an interview you know that you’re not longer interested and nothing can change your mind, then it’s probably best for all parties that you take yourself out of the process. 

 

If you decide that it’s time to withdraw, it’s important to provide sufficient notice - and we’re not talking an hour before! Always call your interviewer or recruiter to talk through a decision like this, rather than just sending an email. 

 

2. Use your recruiter to help you to understand the structure of your interview 

 

It often happens that candidates are given little information about their interview and a very informal “here’s the time of your interview, let us now how it goes,” type of send-off. 

 

We try to give our candidates as much detail as possible including:

 

Who you are meeting; who you should ask for when you arrive; what you should take with you; how you should prepare beforehand; what to expect in your interview. 

 

Usually a first stage design interview will focus on a portfolio review, where you will be asked to walk through your key projects. With that in mind…

 

3. Always decide beforehand what projects you're going to present

 

As well as creative talent, good communication skills in designers are highly desirable. The ability to understand the needs of a client and effectively communicate their ideas and vision visually, verbally, and in writing will make you stand out from the crowd. 

 

Your portfolio and portfolio review provides a great opportunity to showcase your range of communication skills. It’s worth taking some time to consider the following:

 

Don’t let your interview be the first time you’re talking about your work. You wouldn't dream of delivering a presentation without preparation and a run though, so don’t consider your interview to be any different. Get some practice in beforehand with friends and family. 

 

Be careful to choose projects that are relevant to the job you are applying and interviewing for. Remember a project can be relevant for a number of reasons. Think about a project in categories, such as platform type, sector and processes. 

 

Don’t be tempted to talk through everything in your portfolio. Think quality not quantity. There’s more value to be thorough on two or three projects than to rush through 10. 

 

Practice talking about your process. Almost all clients will want to hear the details about your thought process behind your work. Avoid “Here’s a website I designed… isn’t it great!” focus more on, “Here’s a website I designed. The brief was x, the problem the client needed solving was y, and these were the steps I took to get to the end result.”

 

4. Do your research 

 

The most frustrating thing for a hiring manager or interviewer is dealing with a candidate who comes across as not knowing why and what they're there for, or hasn’t researched the company. 

 

It’s important to really read up on the company before an interview. Search for recent news articles and stories, and don’t forget to look at their website and social media pages to get a feel for the brand and tone of the company. 

 

Make a note of any of their design work you like (and also dislike). Identifying any work that resonates with you, or that you're curious about, will provide points of interest throughout your interview. It will also show that you have a genuine interest in the company.

 

And finally, here’s some quick tips for you.

 

  • Take your own laptop to showcase your own work. 

The interviewer wont be able to take any notes if you're looking at your work on their screen. this will also avoid the panic of an unfamiliar laptop; who knows how they've setup up their scroll! 

 

  • Organise your work.

You don't want to spend your interview rifling through folders and sub-folders. Have all your work neatly organised into PDF case studies or all on your website to ensure a crisp presentation.

 

  • Be constructive, never negative.

It’s NOT advisable to put down the company/people you are currently working for! 

 

And remember that this is definitely not just a chat, it’s an interview. Design can be a casual industry, but it’s important to be casual whilst also being professional, organised and prepared! 

 
The Importance of Work Experience for Graduates
2013/06/27
scroll-32278 640According to a recent article by the BBC and research by High Fliers of more than 18,000 university leavers - graduates who have had internships or work experience whilst at university are three times as likely to land jobs.
 
Job applications are at record levels with applications being sent earlier than ever. The research suggests that students will have submitted an average of more than seven job applications each before leaving university. This is the highest level found in 18 years of research into the graduate jobs market.
 
Researchers estimate that from the 30 universities involved in the study there will have been 427,000 job applications generated this year - almost double the number from five years ago!
 
The destination for these young job hunters is more likely than ever to be London. Half of all graduates now expect to work in London, with the capital the most popular location for students leaving 27 out of 30 universities. The only exceptions are Queen's University in Belfast and Strathclyde and Glasgow universities.
 
Source:
 
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